Readiness is an internal question: how clean is our data, how many systems have real APIs, how comfortable is our team with these tools. It matters, but it's a diagnostic, not a strategy.
Opportunity is an external question: given how this business actually makes money, where does AI move revenue or margin the most? That question doesn't care whether your CRM has an API — it cares whether fixing that CRM is worth the six weeks it would take.
Run the opportunity question first. It tells you which readiness gaps are actually worth closing, instead of closing all of them in a vacuum and hoping something useful falls out the other end.
